Trending Away from Online Marketing To Mobile Marketing

Media sector experiencing paradigm shift from online to mobile: panel Wired Magazine NEW YORK – With each passing day, more sophisticated devices and delivery forms enable better mobile content publishing and advertising. However, there is no one-size-fits-all strategy. According to panelists at the Publishing Business Conference & Expo’s Mobile Strategy Summit for Magazine Publishers, devices such as smartphones and tablets are changing consumer content consumption behavior. The “Overview of the Mobile Market” panel was moderated by Mickey Alam Khan, editor in chief of Mobile Marketer, New York. “The keyword is mobile,” said Frank Luby, partner at Simon-Kucher & Partners, Boston. “People are willing to make a lot of tradeoffs and sacrifice a lot of things for that portability. “We have to think about how we offset some of these tradeoffs and how can we make it even better and more enjoyable for consumers,” he said. “Those intangible benefits show that we’re willing to pay more money access, choice and the peace of mind that I have a device that is dependable.” The day-long mobile segment of the Publishing Business Conference & Expo was attended by 100 executives. North American Publishing Co.’s Book Business and Publishing Executive magazines organized the annual event under the editorial lead of editorial director Noelle Skodzinski. Mobile opportunity Many publishers see the opportunity that mobile presents. More companies are branching out into the mobile space, whether it be via a smartphone application, mobile site or apps for tablet devices such as the iPad. The media industry is quickly moving from online consumption to mobile. “2010 was definitely the year of mobile,” said Sarah Wagman Ellenbogen,...

House Blessing

  If your business or home seems like it is resisting your happiness and success, you might consider an energetic House Blessing I know it might sound off topic, but the reality is, the energy in your business is felt by clients, prospects, vendors and employees.  Not only do they feel it, they contribute to it. Don’t roll your eyes so fast… You have walked into a room, in your home or business, and without anyone saying a word you could sense something was up.  It might have been good or heavy and dense energy.  It doesn’t matter, you knew which it was.  What was that? Without going into the Huna explanation in detail, let’s leave it at – everything is made of energy.  Thoughts included.  That energy hangs around for the most part until and unless it is intentionally removed.  It can move away from the central place of origin but it will always be connected and depending on how powerful it is, it may be affecting those in the physical building. The more intense the emotion associated with the energy the more the energy can impact the people and activity of the business.  If the energy was brilliant, uplifting and supportive, wonderful.  If however, the energy was limiting, low, dense, (angry, hurtful, pessimistic) vibrations, that is there and reverberating with every other energy (thought, action, initiative) you are creating. Think of it like a tuning fork.  The vibrations are going to resonate with each other.  Bring joyful energy into your home and place of business and think thoughts of growth for all who enter. For more information...