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November 3, 2010

Four Square Results Maximized

Tips for putting foursquare and other LBS to marketing use

A lot of brands are using foursquare

Consumers’ unprecedented need to always be connected and in constant communication with their peers has led to an explosion in location-based services that take advantage of social functionality. Here are some tips on navigating the LBS landscape and targeting consumers on a hyper-local level. 

According to industry experts, the opportunity is now. Devices provide marketers with location opportunities that let them not only reach consumers wherever they are, but also offer them incentives to further engage them with the brand.

“I think that the market opportunity [...]

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