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Archive for April, 2011
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April 29, 2011

Match the message to the right medium

Traditional Marketing/Advertising

 

This form of communication is most common for small businesses. Messages formed in this model are designed to create top-of-mind-awareness for your company. In other words, when a customer is ready to make a purchase, you want to be the first business they think of. Traditional Marketing is challenging because it requires focus and most of all, patience. That’s because many of the people that you communicate with are not ready to buy now. Many have discovered that branding (themed marketing messages) is the best way to maintain a rapport with the audience until purchase-time comes. DR (Direct-Response) DR marketing is most effective when [...]
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April 25, 2011

The most effective advertising on the planet!

What’s perhaps one of the most interesting reasons to advertise via SMS is that “about 90% of all text messages are read within three minutes of their delivery, and over 99% of all text messages are read by the recipient,” according to a whitepaper on conversational advertising [PDF] by SinglePoint. The immediacy of SMS is currently unparalleled by any other marketing channel.

With approximately 90% of the U.S. population owning cell phones, according to CTIA’s semi-annual wireless industry survey, and 98% of those phones being SMS-enabled out of the box, SMS is one of the most popular communication methods in the world. The rise of text messaging can be attributed to its low [...]

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April 25, 2011

Does it pay to advertise on Mobile Devices?

Our site was hacked some time back and we lost quite a bit of data…please see this updated article on Mobile marketing and advertising trends…as all that is left of the original article you clicked on is below…sorry!

way with ringtones, games and in general with Apple’s walled garden approach.

Here is another data point to lend credence to this theory: Paid-for mobile search ads provide better value than desktop PCs, new figures from U.K. agency Latitude finds. The company reported that one if 15 paid search clicks came from mobile during Q1. (via New Media Age).

 

More tellingly, it reports that the cost-per-click on mobile [...]

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April 12, 2011

The Future of Mobile Interactivity

 

Apple patent for second display on iOS devices looks promising for marketing

Apple’s iPhone 4

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.

The Patently Apple blog wrote that Apple intends to use the secondary display to introduce a new set of back-lit indicators that could change into various controls. Illuminated controls for games and productivity applications, as well as interactive advertising, could be built into the face-side or specific back-side areas of iOS devices.

“The potential applications of a patent like this [...]

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