February 14, 2011 By Gerry McGovern
There is growing evidence that traditional marketing imagery reduces the credibility and trustworthiness of a website.
Over the years I’ve noticed a development in behavior of customers to traditional marketing material. Large numbers completely ignore the traditional banner advertisement. But for those who do see anything they consider a traditional advertisement, their trust in the webpage is reduced.
The more serious the customer is about finding something out about the product or service, the less they trust marketing waffle and vague ‘hero shot’ imagery. I have often heard the refrain “This is [...]