Forester Research says Do This….

Forester Research says Do This….

You’ve heard the 80/20 rule rght? Spend the majority of your time and money on the things that are going to give you the greatest return! The most critical piece of your marketing time and money investment needs to be on SEO, Search Engine Optimization. The top 3% in each business catagory in each market is going to collectively take 50% of all the business in that market! That is huge. You must position your company in the top 3% or...
Danica Patrick Ready for her debut in Daytona 500

Danica Patrick Ready for her debut in Daytona 500

 What does Danica Patrick and the Daytona 500 have to do with your business? There are many lessons, Go Daddy and The third woman to start NASCAR’s biggest race will be the first to make her Sprint Cup debut with so much experience weathering the stress of intense scrutiny. The first woman to lead the Indianapolis 500, as a rookie in 2005, she has handled years of questions about her gender-defying rise through the motor sports world, her transcendent impact despite only one Indy-Car race victory and, of course, her lightning-rod sex...
Apple Snaps Up Chomp To Revamp App Store; Coy On Dividend

Apple Snaps Up Chomp To Revamp App Store; Coy On Dividend

(RTTNews.com) – Cash-rich Apple Inc. (AAPL) has acquired Chomp Inc., a San Francisco-based startup that operates a search engine for apps, various reports said Friday. Bloomberg puts the acquisition at $50 million, citing a person familiar with the matter. Apple reportedly plans to use Chomp’s technology to revamp App Store to make it more user friendly and faster. At Apps Store, about 550,000 iPhone and iPad apps are currently available. The acquisition comes as Apple is counting down to the 25 billionth download from the App Store. Chomp’s search engine takes into account the apps’ functions, rather than just its title and keywords. Chomp currently offers the discovery tools for Apple’s iPhone and iPad as well as Google Inc.’s (GOOG) Android applications. The company also powers Verizon Wireless’ Android applications search, but this partnership may likely end once the acquisition by Apple is completed. Chomp was founded by Australian-born Ben Keighran and Cathy Edwards. Keighran is the chief executive officer of Chomp, while Edwards is the company’s chief technology officer. Chomp’s investors include BlueRun Ventures, Ron Conway and SV Angel, Aydin Senkut, David Lee, Brian Pokorny and Auren Hoffman. The company counts actor Ashton Kutcher and Digg founder Kevin Rose as advisors. Meanwhile, Apple has not yet decided what to do with its huge stockpile of cash, including whether to pay a dividend to shareholders. The company has accumulated $97.6 billion in cash and investments on its balance sheet. The question of renewing the dividend, which has become more acute as the company amasses a cash horde, is less about what to do with its mounting reserves and more...
First Page Google Rankings

First Page Google Rankings

Have you heard the term “narrowcasting”? Don’t feel bad.  Most business owners would guess it has something to do with the Entertainment Industry rather than marketing for your business. Narrowcasting is a  marketing method that makes Social Media and Mobile crazes translate into profits for small business.  It is a marketing strategy that is the opposite of  broadcasting. So, typical broadcasting methods might be local radio or newspaper advertising.  A typical narrowcasting marketing method could also be a radio or newspaper spot, however, it would be in the industry specific trade paper or magazine or on an industry specific tv show. Rather than targeting all local viewers with your broadcast ad, you might direct your television advertising dollars away from the local network channel to cable.   And only air your ad during a relevant niche show. For example, if your company manufactures or sells carpeting your ad might effectively air during a home improvement show on DIY or HGTV. In the mobile media marketplace, narrowcasting takes on significant power to impact the bottom line.  With the consumer actively searching for a solution to a now, must resolve, I’m at shopping right now problem, your mobile marketing becomes the highest ROI event for your small business. Many small business owners hire marketing companies, web designers, SEO specialists, social media managers and toss money to the newspaper, mini local booklets, yellow pages – the guys selling ads on receipts and table tops with out a single percent of return on investment. I’m not saying you should stop doing these things.  Not all of that advertising is a waste of money. ...