With the discussion of SEO, or search engine optimization, there’s always a discussion between what’s working and what’s not. The proper way to get a site to the top of the search engines, and the wrong way.
I believe that there is not necessarily one “right” way to get a website to the top of the SERPs. Of course I believe my way of SEO is the best, or else I wouldn’t do it my way. And I’m sure that there are many other people that have a completely different way of optimizing sites, who are freaking awesome at what they do, and believe their way is the best; which I totally respect.
There are, however, facts about search engine optimization that are pretty [...]
I wasn’t around back then, but back in the day, SEO was supposedly as simple as stuffing keywords your meta keywords tags, repeating them tons of times on your site, and even using tricks like hidden text that included your keywords over and over again. It’s totally different now, and that stuff, along with pretty much any type of over optimization can not only get you penalized, but totally deindexed.
For those of you who are more on the beginner end, let me explain the difference…
A penalty is when your site gets “devalued” in the search engines, losing rankings for many or all of your keywords, depending what type of [...]