Amazon Marketing Services

  Selling on Amazon is all the rage!  It is the modern version of the Gold Rush… As is the case for any new “market”, the earlier you get in the less you have to know to succeed.  Early Gold Miners could strike it rich with the Gold found at the rivers edge or earth’s surface.  As more miners flocked to the gold regions, the mining became much more competitive.  The low hanging fruit was all but removed.  Increases in costs, labor and ingenuity were required to mine gold for less profit. Just like the original ’49’ers, most searching for gold on Amazon will end up going broke.  A few who either get lucky or know how to choose a product to sell and more importantly how to profitably market and will strike it rich. Lately there have been a flood of existing Amazon sellers actually selling their busnesses to unsuspecting “prospectors”.  The sellers knew just enough to show considerable sales and decent profit, the buyers have be woefully misled about what it takes to maintain the existing sales let alone increase sales and profit. I can’t believe I have to actually say this but apparently it is not common knowledge.  This may sound like obvious advice but unfortunately I’ve run into it lately … If an Amazon Seller tells you that they aren’t marketing their existing business, they are lying! If an Amazon Seller is willing to sell a business that is making money and supposedly doesn’t require any marketing…why would they sell? (Umm, they Wouldn’t!) If you don’t know enough to understand these two points, you shouldn’t...