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February 24, 2012

Forester Research says Do This….

You’ve heard the 80/20 rule rght?

Spend the majority of your time and money on the things that are going to give you the greatest return! The most critical piece of your marketing time and money investment needs to be on SEO, Search Engine Optimization.

The top 3% in each business catagory in each market is going to collectively take 50% of all the business in that market! That is huge. You must position your company in the top 3% or die.

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February 1, 2012

First Page Google Rankings

Have you heard the term “narrowcasting”?

Don’t feel bad.  Most business owners would guess it has something to do with the Entertainment Industry rather than marketing for your business.

Narrowcasting is a  marketing method that makes Social Media and Mobile crazes translate into profits for small business.  It is a marketing strategy that is the opposite of  broadcasting.

So, typical broadcasting methods might be local radio or newspaper advertising.  A typical narrowcasting marketing method could also be a radio or newspaper spot, however, it would be in the industry specific trade paper or magazine or on an industry specific tv [...]

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April 29, 2011

Match the message to the right medium

Traditional Marketing/Advertising

 

This form of communication is most common for small businesses. Messages formed in this model are designed to create top-of-mind-awareness for your company. In other words, when a customer is ready to make a purchase, you want to be the first business they think of. Traditional Marketing is challenging because it requires focus and most of all, patience. That’s because many of the people that you communicate with are not ready to buy now. Many have discovered that branding (themed marketing messages) is the best way to maintain a rapport with the audience until purchase-time comes. DR (Direct-Response) DR marketing is most effective when [...]
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April 12, 2011

SMS Tips

Five common SMS marketing mistakes

Cartier is using SMS

Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.

Industry experts agree that some type of SMS marketing is prevalent to reaching as many consumers as possible. Feature phones continue to dominate the market and many consumers can be reached on them.

“Education and making smart decisions are key to prevent mistakes form happening,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.

 

 “The first place I would go is to the Mobile Marketing [...]
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