Mobile Marketing Trends

Mobile Marketing Trends

(CNN) — Like all online businesses, the marketing industry is being radically changed by the creeping ubiquity of mobile devices. This shift to the smaller screen will inevitably have profound implications on both global marketing companies like WPP and Omnicom as well as on Internet companies like Google and Facebook whose revenue is mostly derived from online advertising. It was no surprise, therefore, that one of the major themes his weekend at Stream, the annual WPP “unconference” about digital advertising and marketing, was the growing importance of mobile. Held each September in the delightful Greek seaside resort of Marathon, Stream is distinguished by the audience-generated content from the 400 entrepreneurs, and advertising and marketing executives invited to the event. Talks by participants this year at Stream thus had titles like “Monetizing social discussion,” “Banners are dead,” “Mobile payments At scale,” “Who will own your mobile wallet” and “Unlocking $50 billion in digital brand spend.” Yet for all the talk about mobile, Stream was, in part, characterized by a deep uncertainty about its impact on the industry. As Sir Martin Sorrell, WPP’s long-time CEO, said in response to a question about whether Facebook can successfully monetize mobile technology: “We don’t know the answer.” But I had a simpler question for the Stream attendees that I met in Marathon over the weekend. Is it possible, I asked, that the digital marketing industry could be destroyed by mobile? Could the shift to smaller screens actually kill online marketing? Advertising and the economy “The small screen will disrupt but not kill the advertising industry,” Jeff Pulver, a serial American internet entrepreneur and a...
Forester Research says Do This….

Forester Research says Do This….

You’ve heard the 80/20 rule rght? Spend the majority of your time and money on the things that are going to give you the greatest return! The most critical piece of your marketing time and money investment needs to be on SEO, Search Engine Optimization. The top 3% in each business catagory in each market is going to collectively take 50% of all the business in that market! That is huge. You must position your company in the top 3% or...
Danica Patrick Ready for her debut in Daytona 500

Danica Patrick Ready for her debut in Daytona 500

 What does Danica Patrick and the Daytona 500 have to do with your business? There are many lessons, Go Daddy and The third woman to start NASCAR’s biggest race will be the first to make her Sprint Cup debut with so much experience weathering the stress of intense scrutiny. The first woman to lead the Indianapolis 500, as a rookie in 2005, she has handled years of questions about her gender-defying rise through the motor sports world, her transcendent impact despite only one Indy-Car race victory and, of course, her lightning-rod sex...
Apple Snaps Up Chomp To Revamp App Store; Coy On Dividend

Apple Snaps Up Chomp To Revamp App Store; Coy On Dividend

(RTTNews.com) – Cash-rich Apple Inc. (AAPL) has acquired Chomp Inc., a San Francisco-based startup that operates a search engine for apps, various reports said Friday. Bloomberg puts the acquisition at $50 million, citing a person familiar with the matter. Apple reportedly plans to use Chomp’s technology to revamp App Store to make it more user friendly and faster. At Apps Store, about 550,000 iPhone and iPad apps are currently available. The acquisition comes as Apple is counting down to the 25 billionth download from the App Store. Chomp’s search engine takes into account the apps’ functions, rather than just its title and keywords. Chomp currently offers the discovery tools for Apple’s iPhone and iPad as well as Google Inc.’s (GOOG) Android applications. The company also powers Verizon Wireless’ Android applications search, but this partnership may likely end once the acquisition by Apple is completed. Chomp was founded by Australian-born Ben Keighran and Cathy Edwards. Keighran is the chief executive officer of Chomp, while Edwards is the company’s chief technology officer. Chomp’s investors include BlueRun Ventures, Ron Conway and SV Angel, Aydin Senkut, David Lee, Brian Pokorny and Auren Hoffman. The company counts actor Ashton Kutcher and Digg founder Kevin Rose as advisors. Meanwhile, Apple has not yet decided what to do with its huge stockpile of cash, including whether to pay a dividend to shareholders. The company has accumulated $97.6 billion in cash and investments on its balance sheet. The question of renewing the dividend, which has become more acute as the company amasses a cash horde, is less about what to do with its mounting reserves and more...
First Page Google Rankings

First Page Google Rankings

Have you heard the term “narrowcasting”? Don’t feel bad.  Most business owners would guess it has something to do with the Entertainment Industry rather than marketing for your business. Narrowcasting is a  marketing method that makes Social Media and Mobile crazes translate into profits for small business.  It is a marketing strategy that is the opposite of  broadcasting. So, typical broadcasting methods might be local radio or newspaper advertising.  A typical narrowcasting marketing method could also be a radio or newspaper spot, however, it would be in the industry specific trade paper or magazine or on an industry specific tv show. Rather than targeting all local viewers with your broadcast ad, you might direct your television advertising dollars away from the local network channel to cable.   And only air your ad during a relevant niche show. For example, if your company manufactures or sells carpeting your ad might effectively air during a home improvement show on DIY or HGTV. In the mobile media marketplace, narrowcasting takes on significant power to impact the bottom line.  With the consumer actively searching for a solution to a now, must resolve, I’m at shopping right now problem, your mobile marketing becomes the highest ROI event for your small business. Many small business owners hire marketing companies, web designers, SEO specialists, social media managers and toss money to the newspaper, mini local booklets, yellow pages – the guys selling ads on receipts and table tops with out a single percent of return on investment. I’m not saying you should stop doing these things.  Not all of that advertising is a waste of money. ...
Are marketing images damaging your website?

Are marketing images damaging your website?

February 14, 2011 By Gerry McGovern There is growing evidence that traditional marketing imagery reduces the credibility and trustworthiness of a website. Over the years I’ve noticed a development in behavior of customers to traditional marketing material. Large numbers completely ignore the traditional banner advertisement. But for those who do see anything they consider a traditional advertisement, their trust in the webpage is reduced. The more serious the customer is about finding something out about the product or service, the less they trust marketing waffle and vague ‘hero shot’ imagery. I have often heard the refrain “This is marketing. I don’t have time for this.” I was recently told of a test where the link that customers needed was placed as a large button beside an attractive hero shot. The hero shot so undermined the confidence of the customers that they dismissed the page as “not useful” and did not see the button. So, it could be said that instead of banner blindness we now have banner poisoning. Tom Tullis, Fiona Tranquada, and Marisa Siegel of Fidelity Investments, have done some very interesting research on the impact of faces on how customers think of webpages. They tested a piece of text which stated: “Did you know? Increase your 401k contribution from 5% to 7% to get full employer match” In one iteration they placed this text beside a traditional hero shot of an attractive woman. In another iteration they simply placed the text without any face. They tested. With the face included people spent longer viewing. However, while over 90% felt that the statement was accurate when there was...
The most effective advertising on the planet!

The most effective advertising on the planet!

What’s perhaps one of the most interesting reasons to advertise via SMS is that “about 90% of all text messages are read within three minutes of their delivery, and over 99% of all text messages are read by the recipient,” according to a whitepaper on conversational advertising [PDF] by SinglePoint. The immediacy of SMS is currently unparalleled by any other marketing channel. With approximately 90% of the U.S. population owning cell phones, according to CTIA’s semi-annual wireless industry survey, and 98% of those phones being SMS-enabled out of the box, SMS is one of the most popular communication methods in the world. The rise of text messaging can be attributed to its low cost and ease of use. If you have a cell phone, you have the capability to text — no downloads or installations needed. And with the advent of unlimited messaging plans, texting has become the mobile communication option of choice for cell phone-toting teens, beating out e-mail, and phone conversations. If that isn’t enough data to show that SMS is an essential communication line, there’s more. In May, 65.2% of U.S. mobile subscribers used text messaging on their mobile devices, up 1.4 percentage points versus the prior three-month period, according to comScore, making texting the top cellular device feature for all U.S. consumers, aside from calling. The texting audience is large and still growing. eMarketer projects that the growth of the global market for ad support of mobile messaging will reach nearly $12 billion in 2011, up from about $1.5 billion in 2006. “SMS doesn’t get a lot of hype that the flashy apps do, but...
The Future of Mobile Interactivity

The Future of Mobile Interactivity

  Apple patent for second display on iOS devices looks promising for marketing Apple’s iPhone 4 Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers. The Patently Apple blog wrote that Apple intends to use the secondary display to introduce a new set of back-lit indicators that could change into various controls. Illuminated controls for games and productivity applications, as well as interactive advertising, could be built into the face-side or specific back-side areas of iOS devices. “The potential applications of a patent like this are many—all lead to greater user engagement with mobile devices, which is a good thing for marketers, brands and publishers,” said Kunal Gupta, CEO of Polar Mobile, Toronto. “It is too early to know how this higher level of engagement can be leveraged by marketers.   “However, a more engaged user is an opportunity at the end of the day,” he said. “Fragmentation would increase among developers with additional technological innovations such as these, as Apple is trying to increase developer stickiness to their platform—sometimes exclusively.” Double vision Developers could use an additional display on an iPhone or iPad to let users interact with the device in new ways. The patent could be especially interesting for mobile game developers, as Apple could release a gaming-centric version of the iPhone or iPad featuring virtual buttons along the device’s edges, which could be used to control the game. In addition, an extra display offers intriguing possibilities for marketers, who could potentially occupy the additional real estate while the user is engaging...

Mobile Marketing Spending Trends

Mobile Advertising Spend To Reach $3.3B In 2011, Growing To $20.6B In 2015 Posted on 11 April 2011 New research out from Gartner estimates total spend on mobile advertising will reach $3.3 billion in 2011, growing to over $20.6 billion by 2015. The North American market will account for roughly 1/5 of the $3.3B total this year, or roughly $707M, and 28% in 2015 — or $5.8 billion.  That’s equal to about 20% of the estimated $26 billion in U.S. Online ad spending projected for 2015.  Breaking it down a bit further for 2011, search- and map-related advertising will account for the largest share of ad dollars by far, at nearly $1.5 billion globally.  Mobile Web display and in-app display ads will each account for just over $800 million, audio/video will generate $96 million, and SMS/MMS and Instant Messaging advertising will make up $112.5 million. By 2015, however, the split in ad-spending will level out a bit as display closes the gap with search.  Search in four years will account for about $7 billion; mobile Web display, almost $6 billion; in-app display, $5.3 billion; audio/video, $2 billion and SMS/MMS/IM, $247.3 million, according to the research.  The most interesting tidbit from the data was Gartners predictions for the mobile app vs. mobile Web debate. The research firm expects mobile apps to have the upper hand when it comes to drawing ad dollars until 2013, “when the mobile Web will eventually return as HTML5 standards become established.”  ”While the growth rate for mobile advertising will peak in 2011 and in 2012, more than doubling each year, it won’t reach its optimum point...