With dozens of voices in your ear, each one spouting the next great marketing idea, who is right? Who should you invest your hard earned money with? What is the best strategy for getting new clients? Is it Facebook? Mobile? Deal Sites? Reputation? Social Signals?
The truth is, the only marketing that works to dominate your market is a cohesive [...]
Watch this quickie Huna Marketing Case Study video interview with a Charlottesville Wedding Cake Owner…her phone is ringing!http://hunamarketing.com/wp-content/uploads/2013/10/wedding-cakes-charlottesville.mp4
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Volkswagen is flexing its tech-savvy muscles with a new form of interactive advertising that combines print and online media. They’ve written a new Apple iPhone app that shows how prospective customers how some of the company’s available advanced technologies work out on the road.
To use the app, participants hold their iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car’s safety features respond to real-world driving conditions.
Want to test VW’s adaptive headlights? Switch on the app and put it in Adaptive Lights mode, and the headlights on [...]
Solution Volkswagen launched a cross-platform mobile campaign with Zingy. Ads featuring images of the Passat B6 appeared across Zingy’s network of WAP sites, including Vindigo Restaurants and Vindigo Movies, and appeared throughout the Vindigo City Guide on PDAs. Both programs reached educated consumers, particularly influential adults in their 20s and 30s. Consumers were able to [...]