Mobile Marketing Trends

Mobile Marketing Trends

(CNN) — Like all online businesses, the marketing industry is being radically changed by the creeping ubiquity of mobile devices. This shift to the smaller screen will inevitably have profound implications on both global marketing companies like WPP and Omnicom as well as on Internet companies like Google and Facebook whose revenue is mostly derived from online advertising. It was no surprise, therefore, that one of the major themes his weekend at Stream, the annual WPP “unconference” about digital advertising and marketing, was the growing importance of mobile. Held each September in the delightful Greek seaside resort of Marathon, Stream is distinguished by the audience-generated content from the 400 entrepreneurs, and advertising and marketing executives invited to the event. Talks by participants this year at Stream thus had titles like “Monetizing social discussion,” “Banners are dead,” “Mobile payments At scale,” “Who will own your mobile wallet” and “Unlocking $50 billion in digital brand spend.” Yet for all the talk about mobile, Stream was, in part, characterized by a deep uncertainty about its impact on the industry. As Sir Martin Sorrell, WPP’s long-time CEO, said in response to a question about whether Facebook can successfully monetize mobile technology: “We don’t know the answer.” But I had a simpler question for the Stream attendees that I met in Marathon over the weekend. Is it possible, I asked, that the digital marketing industry could be destroyed by mobile? Could the shift to smaller screens actually kill online marketing? Advertising and the economy “The small screen will disrupt but not kill the advertising industry,” Jeff Pulver, a serial American internet entrepreneur and a...
Forester Research says Do This….

Forester Research says Do This….

You’ve heard the 80/20 rule rght? Spend the majority of your time and money on the things that are going to give you the greatest return! The most critical piece of your marketing time and money investment needs to be on SEO, Search Engine Optimization. The top 3% in each business catagory in each market is going to collectively take 50% of all the business in that market! That is huge. You must position your company in the top 3% or...
The most effective advertising on the planet!

The most effective advertising on the planet!

What’s perhaps one of the most interesting reasons to advertise via SMS is that “about 90% of all text messages are read within three minutes of their delivery, and over 99% of all text messages are read by the recipient,” according to a whitepaper on conversational advertising [PDF] by SinglePoint. The immediacy of SMS is currently unparalleled by any other marketing channel. With approximately 90% of the U.S. population owning cell phones, according to CTIA’s semi-annual wireless industry survey, and 98% of those phones being SMS-enabled out of the box, SMS is one of the most popular communication methods in the world. The rise of text messaging can be attributed to its low cost and ease of use. If you have a cell phone, you have the capability to text — no downloads or installations needed. And with the advent of unlimited messaging plans, texting has become the mobile communication option of choice for cell phone-toting teens, beating out e-mail, and phone conversations. If that isn’t enough data to show that SMS is an essential communication line, there’s more. In May, 65.2% of U.S. mobile subscribers used text messaging on their mobile devices, up 1.4 percentage points versus the prior three-month period, according to comScore, making texting the top cellular device feature for all U.S. consumers, aside from calling. The texting audience is large and still growing. eMarketer projects that the growth of the global market for ad support of mobile messaging will reach nearly $12 billion in 2011, up from about $1.5 billion in 2006. “SMS doesn’t get a lot of hype that the flashy apps do, but...
Does it pay to advertise on Mobile Devices?

Does it pay to advertise on Mobile Devices?

Our site was hacked some time back and we lost quite a bit of data…please see this updated article on Mobile marketing and advertising trends…as all that is left of the original article you clicked on is below…sorry! way with ringtones, games and in general with Apple’s walled garden approach. Here is another data point to lend credence to this theory: Paid-for mobile search ads provide better value than desktop PCs, new figures from U.K. agency Latitude finds. The company reported that one if 15 paid search clicks came from mobile during Q1. (via New Media Age).   More tellingly, it reports that the cost-per-click on mobile search advertising was 37% less expensive than the computer equivalent last month – despite click-through rates for mobile search ads rising 4.9% in March compared with 3.3% for desktop search...
The Future of Mobile Interactivity

The Future of Mobile Interactivity

  Apple patent for second display on iOS devices looks promising for marketing Apple’s iPhone 4 Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers. The Patently Apple blog wrote that Apple intends to use the secondary display to introduce a new set of back-lit indicators that could change into various controls. Illuminated controls for games and productivity applications, as well as interactive advertising, could be built into the face-side or specific back-side areas of iOS devices. “The potential applications of a patent like this are many—all lead to greater user engagement with mobile devices, which is a good thing for marketers, brands and publishers,” said Kunal Gupta, CEO of Polar Mobile, Toronto. “It is too early to know how this higher level of engagement can be leveraged by marketers.   “However, a more engaged user is an opportunity at the end of the day,” he said. “Fragmentation would increase among developers with additional technological innovations such as these, as Apple is trying to increase developer stickiness to their platform—sometimes exclusively.” Double vision Developers could use an additional display on an iPhone or iPad to let users interact with the device in new ways. The patent could be especially interesting for mobile game developers, as Apple could release a gaming-centric version of the iPhone or iPad featuring virtual buttons along the device’s edges, which could be used to control the game. In addition, an extra display offers intriguing possibilities for marketers, who could potentially occupy the additional real estate while the user is engaging...
SMS Tips

SMS Tips

Five common SMS marketing mistakes Cartier is using SMS Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid. Industry experts agree that some type of SMS marketing is prevalent to reaching as many consumers as possible. Feature phones continue to dominate the market and many consumers can be reached on them. “Education and making smart decisions are key to prevent mistakes form happening,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.    “The first place I would go is to the Mobile Marketing Association’s Consumer Best Practices document to learn the dos and don’ts of SMS marketing,” he said. “Second, I would read up on successful and not-so-successful programs on Mobile Marketer and other venues to understand what others have done. “Third, I would seek out trusted providers. Remember, choosing purely on price will likely lead you to the guys in a garage who started a firm last Thursday. That is likely to lead to failure.” Here are the five most common SMS marketing mistakes that brands and marketers should avoid. No. 1 – Avoid not making your call to action prevalent A simple call to action can be placed on billboards, magazine pages, TV commercials and just about anything else. “It’s a head scratch as to why a mobile call to action isn’t prevalent in all integrated marketing communications,” Mr. Hasen said. “There are so many benefits to doing it right – engaging consumers and turning passive activities into interactive ones, making your traditional and non-traditional dollars work harder, and being...

Rate Your Marketing Know How

In today’s fast paced world – is your marketing keeping up? Of course, your results are what matter…but don’t be fooled by good results.  Yes, good results can fool you.  If your current marketing efforts are struggling to get your phone ringing and new prospects walking in the door you know where your marketing efforts rate. If client acquisition and retention numbers look good is it safe to say your marketing efforts are working?  Well, yes and no. Your past marketing efforts clearly performed with some level of success; but how long does it take to recognize your marketing strategies aren’t as effective as they used to be.  Your bottom line isn’t the only indicator. I know this sounds counter-intuitive, isn’t marketing all about the bottom line? It is about the bottom line, but it isn’t just about today’s bottom line. If you aren’t keeping up with trends in purchasing behavior your marketing efforts, while seemingly high performing today will come to a screeching halt and you will be left scratching your head wondering what happened. Here are a couple questions to help you determine if you are current with the Hottest Marketing Trends: Do you know who the Mayor of Your Company is? Does your business use QR Codes? Does your business show up in Layars? Would you rather a client carried her cell phone or wallet into your business? What is more important than a website to attract new business online? If you are completely lost as to what these questions mean, your marketing might be Outdated & Antiquated.  I work to connect businesses to their market utilizing...

Welcome to Huna Marketing!

Welcome to Huna Marketing! At Huna Marketing and Huna Publication our job is to make your reputation an asset and leverage it in all your marketing. We know this…you are only 1 customer away from a bad reputation.  Once we establish your 5 star reputation, we train your organization to represent your 5 star reputation and then we market that reputation to get more customers. We appreciate your commitment to building and growing your business.  Your reasons and the passion behind your goals are unique to you but we do know a little something about you…. You understand your own success is determined by how successful your clients and customers are after interacting with you. Success comes quickly to those who radiate the ideas of expansion for all.  A prospect, client , employee or business partner instinctively knows if your work is based in fear, competition and strictly bottom line thinking or about financial abundance from a place of growth and expansion for all. We are commited to making our clients’ goals a reality through cutting edge strategies built on a conscious and integrous foundation.  Our growth and success is interdependent with your growth and success. We understand that nothing we know or do matters unless it significantly tips the balance of success in your favor.  The evidence of our success is your...

Four Square Results Maximized

Tips for putting foursquare and other LBS to marketing use A lot of brands are using foursquare Consumers’ unprecedented need to always be connected and in constant communication with their peers has led to an explosion in location-based services that take advantage of social functionality. Here are some tips on navigating the LBS landscape and targeting consumers on a hyper-local level.  According to industry experts, the opportunity is now. Devices provide marketers with location opportunities that let them not only reach consumers wherever they are, but also offer them incentives to further engage them with the brand. “I think that the market opportunity for companies to use location-based services as a marketing tool cannot be ignored,” said Dan Gilmartin, vice president of marketing at Where, Boston. “Given the reach and the ability to target a user based on location allows marketers to deliver a message in a way that they haven’t in the past.  “Any business that wants to connect with a local audience can benefit from location-based services,” he said. “I think that most people consider restaurants as the target business for location based services.” Location, location, location A recent survey by JiWire states that more than 50 percent of mobile users would like to receive location-specific advertising. Another 39 percent would like to receive location-based coupons. According to Mr. Gilmartin, companies should use the same tactics that they employ in their other marketing, but tailor these offers to consumers based on location. Incentives can be great to convert potential new customers, but may be a means of margin erosion for existing customers.  Additionally, loyalty programs that reward...

Trending Away from Online Marketing To Mobile Marketing

Media sector experiencing paradigm shift from online to mobile: panel Wired Magazine NEW YORK – With each passing day, more sophisticated devices and delivery forms enable better mobile content publishing and advertising. However, there is no one-size-fits-all strategy. According to panelists at the Publishing Business Conference & Expo’s Mobile Strategy Summit for Magazine Publishers, devices such as smartphones and tablets are changing consumer content consumption behavior. The “Overview of the Mobile Market” panel was moderated by Mickey Alam Khan, editor in chief of Mobile Marketer, New York. “The keyword is mobile,” said Frank Luby, partner at Simon-Kucher & Partners, Boston. “People are willing to make a lot of tradeoffs and sacrifice a lot of things for that portability. “We have to think about how we offset some of these tradeoffs and how can we make it even better and more enjoyable for consumers,” he said. “Those intangible benefits show that we’re willing to pay more money access, choice and the peace of mind that I have a device that is dependable.” The day-long mobile segment of the Publishing Business Conference & Expo was attended by 100 executives. North American Publishing Co.’s Book Business and Publishing Executive magazines organized the annual event under the editorial lead of editorial director Noelle Skodzinski. Mobile opportunity Many publishers see the opportunity that mobile presents. More companies are branching out into the mobile space, whether it be via a smartphone application, mobile site or apps for tablet devices such as the iPad. The media industry is quickly moving from online consumption to mobile. “2010 was definitely the year of mobile,” said Sarah Wagman Ellenbogen,...