Can Any Inbound Linking Hurt My Ranking?

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources. Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful. My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing. What you must remember, is that your web site is a direct reflection of you and your business....
The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example using fictional company “Acme Plumbing Supplies”: Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate...
Forester Research says Do This….

Forester Research says Do This….

You’ve heard the 80/20 rule rght? Spend the majority of your time and money on the things that are going to give you the greatest return! The most critical piece of your marketing time and money investment needs to be on SEO, Search Engine Optimization. The top 3% in each business catagory in each market is going to collectively take 50% of all the business in that market! That is huge. You must position your company in the top 3% or...
Does it pay to advertise on Mobile Devices?

Does it pay to advertise on Mobile Devices?

Our site was hacked some time back and we lost quite a bit of data…please see this updated article on Mobile marketing and advertising trends…as all that is left of the original article you clicked on is below…sorry! way with ringtones, games and in general with Apple’s walled garden approach. Here is another data point to lend credence to this theory: Paid-for mobile search ads provide better value than desktop PCs, new figures from U.K. agency Latitude finds. The company reported that one if 15 paid search clicks came from mobile during Q1. (via New Media Age).   More tellingly, it reports that the cost-per-click on mobile search advertising was 37% less expensive than the computer equivalent last month – despite click-through rates for mobile search ads rising 4.9% in March compared with 3.3% for desktop search...

Rate Your Marketing Know How

In today’s fast paced world – is your marketing keeping up? Of course, your results are what matter…but don’t be fooled by good results.  Yes, good results can fool you.  If your current marketing efforts are struggling to get your phone ringing and new prospects walking in the door you know where your marketing efforts rate. If client acquisition and retention numbers look good is it safe to say your marketing efforts are working?  Well, yes and no. Your past marketing efforts clearly performed with some level of success; but how long does it take to recognize your marketing strategies aren’t as effective as they used to be.  Your bottom line isn’t the only indicator. I know this sounds counter-intuitive, isn’t marketing all about the bottom line? It is about the bottom line, but it isn’t just about today’s bottom line. If you aren’t keeping up with trends in purchasing behavior your marketing efforts, while seemingly high performing today will come to a screeching halt and you will be left scratching your head wondering what happened. Here are a couple questions to help you determine if you are current with the Hottest Marketing Trends: Do you know who the Mayor of Your Company is? Does your business use QR Codes? Does your business show up in Layars? Would you rather a client carried her cell phone or wallet into your business? What is more important than a website to attract new business online? If you are completely lost as to what these questions mean, your marketing might be Outdated & Antiquated.  I work to connect businesses to their market utilizing...

Welcome to Huna Marketing!

Welcome to Huna Marketing! At Huna Marketing and Huna Publication our job is to make your reputation an asset and leverage it in all your marketing. We know this…you are only 1 customer away from a bad reputation.  Once we establish your 5 star reputation, we train your organization to represent your 5 star reputation and then we market that reputation to get more customers. We appreciate your commitment to building and growing your business.  Your reasons and the passion behind your goals are unique to you but we do know a little something about you…. You understand your own success is determined by how successful your clients and customers are after interacting with you. Success comes quickly to those who radiate the ideas of expansion for all.  A prospect, client , employee or business partner instinctively knows if your work is based in fear, competition and strictly bottom line thinking or about financial abundance from a place of growth and expansion for all. We are commited to making our clients’ goals a reality through cutting edge strategies built on a conscious and integrous foundation.  Our growth and success is interdependent with your growth and success. We understand that nothing we know or do matters unless it significantly tips the balance of success in your favor.  The evidence of our success is your...

Trending Away from Online Marketing To Mobile Marketing

Media sector experiencing paradigm shift from online to mobile: panel Wired Magazine NEW YORK – With each passing day, more sophisticated devices and delivery forms enable better mobile content publishing and advertising. However, there is no one-size-fits-all strategy. According to panelists at the Publishing Business Conference & Expo’s Mobile Strategy Summit for Magazine Publishers, devices such as smartphones and tablets are changing consumer content consumption behavior. The “Overview of the Mobile Market” panel was moderated by Mickey Alam Khan, editor in chief of Mobile Marketer, New York. “The keyword is mobile,” said Frank Luby, partner at Simon-Kucher & Partners, Boston. “People are willing to make a lot of tradeoffs and sacrifice a lot of things for that portability. “We have to think about how we offset some of these tradeoffs and how can we make it even better and more enjoyable for consumers,” he said. “Those intangible benefits show that we’re willing to pay more money access, choice and the peace of mind that I have a device that is dependable.” The day-long mobile segment of the Publishing Business Conference & Expo was attended by 100 executives. North American Publishing Co.’s Book Business and Publishing Executive magazines organized the annual event under the editorial lead of editorial director Noelle Skodzinski. Mobile opportunity Many publishers see the opportunity that mobile presents. More companies are branching out into the mobile space, whether it be via a smartphone application, mobile site or apps for tablet devices such as the iPad. The media industry is quickly moving from online consumption to mobile. “2010 was definitely the year of mobile,” said Sarah Wagman Ellenbogen,...