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April 17, 2014

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and [...]

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April 17, 2014

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme [...]

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February 24, 2012

Forester Research says Do This….

You’ve heard the 80/20 rule rght?

Spend the majority of your time and money on the things that are going to give you the greatest return! The most critical piece of your marketing time and money investment needs to be on SEO, Search Engine Optimization.

The top 3% in each business catagory in each market is going to collectively take 50% of all the business in that market! That is huge. You must position your company in the top 3% or die.

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April 25, 2011

Does it pay to advertise on Mobile Devices?

Our site was hacked some time back and we lost quite a bit of data…please see this updated article on Mobile marketing and advertising trends…as all that is left of the original article you clicked on is below…sorry!

way with ringtones, games and in general with Apple’s walled garden approach.

Here is another data point to lend credence to this theory: Paid-for mobile search ads provide better value than desktop PCs, new figures from U.K. agency Latitude finds. The company reported that one if 15 paid search clicks came from mobile during Q1. (via New Media Age).

 

More tellingly, it reports that the cost-per-click on mobile [...]

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