Choose Your Marketing Firm Wisely
Huna Marketing employs one of the most advanced business domination systems on the planet. It’s not exactly SEO, it’s not exactly traffic generation, it’s not exactly business development and business heuristics and planning, it’s also not exactly marketing or neuro marketing or call to action. It includes all of these.
I wasn’t around back then, but back in the day, SEO was supposedly as simple as stuffing keywords your meta keywords tags, repeating them tons of times on your site, and even using tricks like hidden text that included your keywords over and over again. It’s totally different now, and that stuff, along with pretty much any type of over optimization can not only get you penalized, but totally deindexed.
For those of you who are more on the beginner end, let me explain the difference…
A penalty is when your site gets “devalued” in the search engines, losing rankings for many or all of your keywords, depending what type of penalty you got and how severe it is. When you are deindexed, it’s the ultimate “slap” from Google. They totally take your site out of the search engine listings, giving you absolutely no chance of recovery. You can of course submit for a re-indexing request, but it’s a lengthy process. In many cases, when a site is deindexed, it’s not even worth messing with.
And by the way, YES, you CAN get deindexed for over optimization. I just checked on some older sites of mine from over a year ago that were way over optimized with anchor text (from my backlink building), and a couple of them were deindexed.
The backlink portfolio basically looked something like this (using “make money online” keyword as an example)…
- make money online 50%
- make money online now 20%
- http://makemoneyonline.com 10%
- learn to make money online 10%
- how to make money online 5%
- www.makemoneyonline.com 5%
Now this is just an example, but basically all my links had “make money online” in them somewhere or another…it’s too much. It’s not natural.
Nowadays, natural is pretty much what I model after.
It’s a big reason that I split my anchor text up into 3 groups initially. We will use the “make money online” as an example again to show how I initially start off my linking campaigns to look like a natural website…
Group 1 Example: make money online, make money online now, making money online, make money on the internet, make cash online, make cash on the internet, how to make money online, earn a living online, earn a living on the internet, earn money online, earn cash online
Group 2: Generic Keywords – Includes keywords like click here, learn more, visit this link, etc.
Group 2 Example: click here, learn more, visit this link, checkout their site, visit their website, look at this page, go to this page, go to their website, click this link, click right here, go here, go right here, learn more information, learn more info, get extra details, get more resources
Group 3: URL Links – Includes URL variations and eventually possibly even keywords with URLs
Group 3 Example: makemoneyonline.com, makemoneyonline.com/, www.makemoneyonline.com, www.makemoneyonline.com/, http://makemoneyonline.com, http://makemoneyonline.com/, http://www.makemoneyonline.com, http://www.makemoneyonline.com/
And then for the keywords with URLs, I mean stuff like the following…
Group 3 Example 2: visit makemoneyonline.com, go to makemoneyonline.com, visit makemoneyonline.com/, go to makemoneyonline.com/, checkout www.makemoneyonline.com, etc etc
Using the combination of these 3 groups when you are starting your link building helps you look like a NORMAL website (or I should say “natural”). When people “naturally” build links to you, they will use all of these combinations.
For example if someone found your site, they like it, they write about it, and link to it; they will do something like “I was checking out the site makemoneyonline.com and I loved it…to check it out “click this link”.
And for the URL variations, many people just build their URL links ONE way, and I think it’s a mistake. When people naturally are linking to you, they’re going to be using all different kinds of URL variations like I did above. Even that one little key stroke, adding a “/” on the end of some of your URLs, can make the biggest difference.
Because some people link WITH the “/” on the end of the URL, and some don’t. So I think it’s important to work both ways in (and with and without http, and with and without www) to look as natural as possible. When you have tons of different types of people linking to you, they’re going to link to you in tons of different ways, so remember that.
The first group, the normal keywords, are a little more obvious. And people have known to vary these for a while now…but I think it’s important that you focus on varying them even more. Don’t just use LSI versions of your keywords, use synonyms too. Because that’s what’s natural.
Now I know a lot of people may be thinking, “But this post is suppose to be about over optimization”…and IT IS! The anchor text that you use for your backlink building IS seen as part of your optimization…
…over-optimization is NOT just an on-page thing like many people believe.
Therefore, my advice is that you really vary your anchor text, especially initially. Use the 3 groups of linking that I described above. When looking at my data, I’m actually noticing a trend that in many cases sites with more variation of anchor text are ranking better. With that said, I think it’s important to also not overdue it. If you have a different anchor text for every single backlink you build, that is also not natural…so don’t go overboard with the anchor text variation.
If you have 1,000 links, and every single link has a different anchor text, I don’t think that’s too natural either. So vary your anchor text a good bit, but keep natural in mind.
Usually I’ll start my linking campaigns with a pretty even mixture of the 3 groups of linking above, and then once I have a nice base in place after a couple months I’ll start slowly focusing more and more on my normal keywords. What’s also powerful about this technique is that by doing this, you have a good anchor text break down when you’re ready to do some “power links”, which you can use your main keywords for. Because it’s optimal to use your main keywords for your most powerful links.
Also, remember that link velocity is important. You want to very slowly build your links, especially initially.
Now for the more obvious part of over optimization, on page…or your content on your site.
What I’m talking about here is especially true for EMD domains (exact match domains), but it’s true for all sites in my opinion.
When the EMD update came, even before I compared my data with my few sites that dropped to my majority of sites that stayed, I had a good idea of what the update was about. I’ll cover this in another blog post in more detail, but I just want to cover the basics.
Think about the EMD update…what are they doing here? They’re going after people who are using EMDs to obviously manipulate the search engines. So how would people obviously manipulate the search engines with EMDs?
They would make an extra effort to put their keywords in their content on page (includes titles, image alt tags, etc), and they would make an extra effort to build links with that specific keyword as the anchor text. So it just makes sense that those who over optimize that have EMDs are going to get hit with a penalty (even more so than non-EMD sites). And that’s pretty much what the EMD update is all about, but again I’ll probably cover that in a future blog post in more detail.
Nowadays, especially for EMDs, I am really focusing on keeping keyword density down for my keywords. I’m actually aiming around 1-2%. I also make it a point to use LSI versions and synonyms and LSI versions of synonyms. And it works.
So when it comes to over optimization, it’s just not “in” anymore with SEO. If you over optimize, you’re really risking the chance of a penalty, and possible even being deindexed (I know first hand).
So make sure you use plenty of variety for on site content, and for off site link building, and you will really help your chances of ranking.
With the discussion of SEO, or search engine optimization, there’s always a discussion between what’s working and what’s not. The proper way to get a site to the top of the search engines, and the wrong way.
There are, however, facts about search engine optimization that are pretty indisputable.
1) Vary your anchor text, especially for EMDs (exact match domains). Gone are the days where we can have 90% of our anchor text being our main targeted keyword.
2) Good and unique content. The better your content is, the better a chance you have of ranking well, plain and simple. Proper grammar, sentence structure, and good information is all key. Of course this is also more likely to get you REAL natural links.
3) Relevant links. This has become more and more important.
4) Proper on site optimization. This is important, although what is the “right way” to do on page optimization is currently changing and is definitely a debated topic. I’m personally starting to go against some of the “golden on page rules”…using lower keyword density, using synonyms more, not necessarily always using my keyword in h1 tags, etc.
5) Use images and video.
Of course there’s plenty more I could add to this list (social media, proper internal linking, etc), but these are definitely 5 important parts of SEO right now. And most of your advanced SEO guys [or girls] will agree that these are all important aspects; whether we use them in a different way or not.
But I personally believe that there is one very important “SEO X factor” that many people struggle with, especially beginners.
And that is PATIENCE.
Now of course I’m talking about my model of SEO, which is long term. There’s some SEO guys that are currently just going at 100 MPH from the start…quickly ranking (knowing they’ll get penalized) and profiting…then getting penalized, and restarting. Nothing wrong with this model if that’s how you want to do it, but it’s not the model I’m discussing (and not the model I practice).
One of the reasons that I believe I’m so successful with SEO is because I’m very patient, I always have been; so my personality really fits well with searn engine…domination.
Most people that enter this business often want money right now, or even worse, they NEED money right now.
Their house is going in foreclosure and they need to make $2,000 before christmas. Their water bill is due in 2 weeks. Their unemployment is up in 2 months.
Whatever it is, they are in great and urgent need of money. This makes it pretty hard to be patient, which in turn, makes it pretty hard to succeed with the whole SEO thing.
This is one of the things I really try to make a point of for my coaching students; you have to be patient. I usually tell them not to even send any links the first couple weeks. And then when they do start sending links I recommend only a few a day for a while to start. Even when a site is 6 months old, I STILL do slow and gradual link building, usually no more than 10-15 links a day.
This is also why I tell them to drip feed their content.
And when you don’t have patience or your not patient, it’s very hard to do this.
It’s very understandable why people make this mistake as I mentioned before. They want or need money, right now, and they often don’t understand SEO enough yet to slow it down and take a more natural approach.
Try to remember that sometimes the turtle wins the race. And lets make a comparison to paint a picture.
Two men compete in a mile long race. Man A goes balls to the wall, and sprints non stop, he’s absolutely destroying man B. He goes .9 miles in just 5 minutes, while man B is doing a very slow jog, practically walking. Man A can see the finish line, but there’s no smile on his face because as tired as he is that last tenth of a mile looks like a marathon. His body totally gives out to the point where falls and fractures his leg. He’s in so much pain that he can’t even crawl.
Man B doesn’t get to the finish line for another half hour, but he still wins.
But that’s not even the most important part. The important part is that man B still gets to compete in races, while man A spend the next 3 months in a cast. And then after those 3 months, he has to go through 3 more months of recovery to build the strength in his leg back up. And even still, another 3 months to build his cardio back up. Who’s the winner?
OK, not the greatest story, but you get the picture.
To me, patience is probably one of the most important X factors for SEO today, and I think it’s extremely important for you to understand and implement that.
I know this can be hard advice to follow if you’re in a jam for money; but your just creating a longer and more difficult journey for yourself by not being patient and slowing things down.